As the app market grows, app marketers are in a tough ever-increasing competition for app users’ attention and ultimately their wallets. CPI, or Cost Per Install, is one of them, and while on the surface the name makes it sound deceptively simple (Cost-Per-Install means you pay when someone installs your app, right?), there is actually plenty of nuance to it. From one-off payments to costs-per-metric, there is a number of models for mobile app marketers to choose from upon launching an app’s advertising campaign.
The mobile app marketing industry economy is powered by several business models.
